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Norton Looks Ahead

Norton has drawn a line under the Stuart Garner era by delivering the last outstanding orders for bikes from the previous regime and announcing two significant top management personnel.

When it bought Norton, new owner TVS pledged it would fulfil the outstanding orders – if they hadn’t, these riders would have lost their deposits. TVS says it spent £2.3 million pulling apart and rectifying some part-finished V4SS bikes, as well as re-engineering an updated V4SV and 961 Commando. This period of rebuilding the brand is certainly expensive – Norton made a pre-tax loss of £32.8 million in the year to March 2024, and parent TVS must be hoping that the new generation bikes (see below) will return Norton to profitability.
Meanwhile, the company also announced that Richard Arnold, former CEO of Premier League football team Manchester United, is joining Norton’s top management in the UK. Arnold’s commercial ability is not in doubt, after he drew in some lucrative sponsorship deals for the Red Devils. Another new hire is Brian Gillen, Norton’s new Chief Technical Officer who comes over from MV Agusta after previous stints at Magneti Marelli and GasGas.

And new bikes? All Norton will say is that they are, “gearing up for an exciting period of new product unveils.” Watch the space for the first new bikes of the TVS Norton era.

Jim Freeman Chair of the BMF said: “Great news for a truly great British manufacturer. Honouring the commitments to existing customers is a demonstration of good intentions, at the very least. We wish them well.”

Written by Peter Henshaw

Top image courtesy of Norton