The BMF’s new government relations executive, Paul Morgan is set to attend the Motorcycle Industry Association’s (MCIA) conference for the first time this year.

The annual event is an important one for the BMF and is set to be attended by over 150 MCIA members, including major manufacturers, as well as government stakeholders and representatives from local authorities.

The outline agenda for the event splits the day into morning and afternoon sessions with presentations form keynote speakers, followed by panel discussions and Q&A.

Amongst the speakers, Alfie Brierley, the MCIA’s Director of Policy and Public Affairs will give an update on current MCIA Campaigns and the MCIA’s CEO Tony Campbell will provide a UK market review and a look at what to expect in 2024.

Also of note is a planned presentation on artificial intelligence (AI). This will be delivered by Justin Cooke, the Chair of Bridge Learning Tech, a training company specialising in virtual and augmented reality, with links to the automotive industry. Time doesn’t stand still, and it will be essential to understand how these emerging technologies will impact the motorcycle industry now and into the future.

Paul Morgan, BMF’s Government Relations Executive said: “The Motorcycle Industry Association’s annual conference brings together key decision-makers and influencers from the motorcycle sector, as well as Ministers and senior officials from across Government, and provides an excellent opportunity to engage with and influence those at the forefront of decisions on the future of UK motorcycling.

At a time of significant change and challenges for motorcycling, it is important to engage closely and proactively with the key stakeholders on current issues affecting motorcyclists; from decarbonisation to road safety, including the pressing need for improvements to motorcycle licensing and training.”

This year’s event will once again take place at the National Motorcycle Museum in Birmingham and will be held on Tuesday the 23rd of January. Full Address: National Conference Centre (National Motorcycle Museum), Coventry Road, Bickenhill, Solihull, B92 0EJ. Registration is from 9:00am, with the morning session commencing at 10:00am.

More details are available on the MCIA’s website

Written by Alex Parsons-Hulse Member of the BMF Council and Area Representative for Yorkshire & Northeast

Top image courtesy of BMF attendees at 2023 MCIA conference.