Today (November 12th) marks National Motorcycle Awareness Day, a national campaign dedicated to reminding all road users that motorcyclists deserve to be seen, respected and given space. Riders represent a small proportion of road traffic yet face far higher risk when unseen or unexpected. This day exists to change that reality.

Why this day matters

A significant number of serious and fatal motorcycle collisions happen because a rider was not seen.
Awareness and shared responsibility among drivers and riders can better reduce these incidents.
Behind every bike is a person: a parent, friend, colleague, etc — nobody should be invisible on the road.

What we ask you to do

Drivers: check mirrors, blind-spots and junctions. Always ask yourself, “Think Bike?”

Riders: ride visibly, anticipate hazards, wear conspicuously and position wisely.

Everyone: respect the road-space we share — one glance, one decision, one moment can save a life.

The British Motorcyclists Federation and Fletchers Solicitors partnership

We’re proud to work with specialist motorcycling legal experts Fletchers Solicitors, who provide our members with dedicated legal support in the event of motorcycle-related incidents. Their expertise reinforces our commitment to rider safety, rights and welfare.

Show your support

Pick up a “Think Bike” or “Biker Filter Friendly” window sticker at any upcoming BMF-supported event (check the regional pages for times) or email membership@bmf.co.uk to request one by post (while stocks last).

Already have one?

📸 Snap a photo of it on your car, van or workspace & send it to us, who knows, you might be featured in our Rider Magazine 2026.

Ride safe. Be visible. Spread the message.

#BritishMotorcyclistsFederation #ThinkBike #BikerFilterFriendly #NationalMotorcycleAwarenessDay #LookTwiceSaveALife

Written by MJ

Top image courtesy of BMF