TyreSafe proudly supported the National Police Chiefs’ Council’s Operation Apex* campaign throughout June, reinforcing the importance of tyre safety for motorcyclists.

The campaign followed the publication of new Government casualty figures showing a concerning rise in motorcycle fatalities, with rider deaths increasing by 13% in 2025 compared with the previous year.

Throughout the campaign, TyreSafe promoted the ACT tyre safety message for riders, encouraging pre-ride checks of:
• Air Pressure
• Condition
• Tread

Alongside campaign communications, TyreSafe also provided a suite of free resources for riders, instructors, training providers, local authorities and road safety partners, including guides, posters, videos and social media assets.

The message remains simple: a few moments spent checking tyres before every ride can make a significant difference to safety.

Further information

*Operation Apex is a widespread, multi-force police campaign across England and Wales designed to reduce motorcyclist deaths and serious injuries during the peak spring and summer riding months. Led by the National Police Chiefs’ Council, the initiative relies on high-visibility patrols, education, and targeted enforcement

TyreSafe Motorcycle Tyre safety advice – click here 

Downloadable leaflet – click here

Information and all images courtesy of our friends at TyreSafe