In a move to dramatically expand its customer base, Triumph has bought OSET Bikes, a leading seller of children’s off-road electric motorcycles. Triumph announced last year that it was moving into the off-road market, developing petrol-powered enduro and motocross machines. This latest twist underlines the company’s determination to diversify into off-road and electric bikes. OSET has helped instigate a quiet revolution in kids’ trials and motocross. It was formed in 2004 by Ian Smith, who had built an electric off-road bike for his son Oliver and realised that there was a ready market for an easy to ride off-roader which was quiet, simple to transport and cheap to run, compared to the traditional 50/80cc two-strokes. Since then, OSET has sold over