Britain’s classic vehicle clubs – for motorcycles, cars and commercial vehicles – are being urged to take on digital technology to combat falling memberships. Many clubs are faced with ageing demographics and a need to attract a new generation of younger members, but some are still relying on traditional methods such as printed magazines and local events.

Writing in Historic, the magazine of the Federation of British Historic Vehicle Clubs (FBHVC), digital expert Will Jefferies said: “In today’s digital world, a strong online presence is essential to attract new members. Without it, clubs may struggle to engage younger audiences who prefer digital platforms.”

Will Jefferies went on to recommend automated software for admin tasks such as membership renewal, freeing up club volunteers to focus on promotion of their club through social media, and allowing them to collect better data about their members, enabling the club to tailor events and activities towards what members want.

At the BMF, one of Britain’s biggest motorcycle associations, a Federation built on both Clubs and Individual members, chair Jim Freeman had this to say: “Nice to see that the FBHVC are keeping up! The BMF Comms team have been on the case for years now, led by Helen Hancock. We do still have a print magazine, but many members have enjoyed the switch to a PDF version, much more phone friendly.”

Written by Peter Henshaw

Top image courtesy of The Ride Academy – Unsplash