The BMF has called out the recent JD Sports advert depicting the inappropriate riding of motorcycles by young riders wearing casual shoes whilst performing stunts and wheelies against an urban backdrop.

The advert is completely irresponsible and encourages behaviour that could result in serious injury, not only to riders but to other road users.

Effective safety gear for motorcyclists, that provides adequate protection from impact and abrasion, is vital and can make the difference between riders suffering minor injuries or much more serious ones when involved in accidents.

Casual shoes and trainers will always be entirely inappropriate for riding motorcycles as they are likely to shred or slip off in the event of an accident causing significant injury to the rider.

You can read more on the story here on the BBC Website

We have registered a complaint to the Advertising Standards Authority.

Written by Paul Morgan

Top image courtesy of Peter Laidlaw