What’s in a name? Well if you’re Vespa, it’s worth over Euro 1 billion. And that’s not the value of factories, machinery and work in progress owned by the world’s best known scooter manufacturer, just the name. Piaggio commissioned branding experts Interbrand to take a long hard look at the Vespa name – one of the most recognisable in the world – and work out how much it was worth. “Interbrand employed proven, proprietary brand valuation techniques,” went a statement from Piaggio, “incorporating financial analysis with primary and quantitative data collected through a global market research, conducted across Vespa’s 10 key markets (Italy, France, Germany, Spain, USA, Vietnam, Thailand, Indonesia, China and India)...The study confirms that Vespa is globally perceived (as)

2024’s Goodwood Revival is ditching fossil fuels in favour what it terms sustainable fuel. The move is in line with the FIA’s current stipulation for racing, which is that all racing vehicles (cars or bikes) must use a fuel containing a minimum of 70% “advanced sustainable components.” At Goodwood, which runs 6th-9th September 2024, the fuels will be used in the Barry Sheene Memorial Trophy races, which see classic racers from Manx Nortons to MV triples competing, ridden by current and former world champions. The organisers say that no modifications are needed to use the fuels, and point out that a 1925 Bentley Speed Model used sustainable fuel to win the Rudge-Whitworth Cup in 2023. “Goodwood has an illustrious motorsport history and

A former Tesla employee has told the BBC that the company’s self-driving technology is still not ready for public roads. Lukasz Krupski, who has turned whistleblower, said that the part-autonomous technology, which takes over some driving functions such as emergency braking but still requires the driver to be ready to take over, is really still in the development phase. He stated: “It affects all of us because we are essentially experiments in public roads. So even if you don’t have a Tesla, your children still walk on the footpath.” Mr Krupski, a former service technician at Tesla, leaked 100GB of internal company data to the German newspaper Handlesblatt, which first publicised the allegations. In an interview with the BBC Krupski added:

Bristol Biking Girls, a motorcycle group based in the city, is raising money for Air Ambulances UK by creating its own 2024 calendar. Twenty-four women are pictured with their bikes, the images taken by professional photographer (and Bristol Biking Girls member) Sophie April – the members paid Sophie out of their own pockets for the sessions, so all proceeds from the calendar go direct to Air Ambulances UK. The calendar pays tribute to the late Steph Robertson, who founded the group in 2016 when looking for riding buddies. It grew fast, with over 300 members by 2020, when it ran a calendar in favour of ovarian cancer support group Ovacome – that too was in memory of a BBG member, Chilie

Zero have won the historic Maudes Trophy, with a team of riders piloting two Zero DSR/Xs almost 1200 miles in 60 hours, in freezing temperatures. The Maudes Trophy, first awarded 100 years ago to Norton, is given to manufacturers completing observed endurance challenges. BSA, Triumph and Yamaha are other previous winners, and in 1974 Suzuki bagged the award after running a GT380, GT550 and GT750 around the coast of Britain three times in succession. Needless to say, this is the first time non-petrol powered bikes have featured. The Zero team, which included the National Motorcyclists Council’s Craig Carey-Clinch, set off from Lands’ End on Wednesday 29th November, checking into Lowestoft that evening. Riding north next day, temperatures plummeted to -6 degrees

Gilera, one of the oldest names in motorcycling, is likely to make a comeback soon, though the new bikes will be built in China, not Italy. Piaggio, which owns the Gilera name (along with a whole house-full of other classic brands such as Laverda) has a joint venture with Chinese giant Zongshen, which will be building the new bikes. Actually, they won’t be new at all, but slightly reworked versions of the Aprilia Shiver V-twin, which ended production in 2021 when it could not meet Euro 5 emissions regulations. The following year, Zongshen, under its own sub-brand of Cyclone, showed its RA9 concept bike, which was clearly derived from the Shiver, complete with Aprilia’s 896cc DOHC V-twin, part-steel, part-alloy frame and